The Apricot brand was born in 2007. Apricot aims to produce beautiful clothing collections that appeal to both mother and daughter. Bringing something new to the high street, Apricot aspires to deliver what every woman’s wardrobe needs – from well-made staples to on trend fashion pieces. Apricot has become well-known for its signature prints and we are constantly seeking to find new, innovative and easy to wear prints from all over the world. Apricot is committed to providing our customers with good value, by delivering high quality clothing at an affordable price.